...take your digital marketing skills to the next level
- with a former Googler.
BECOME A CERTIFIED MASTER
Be one of only 10 participants to upgrade your digital marketing skills. In a small-group setting, Pamela will share her digital marketing knowledge with you. Having worked with 2000+ advertisers on Google, Facebook, YouTube, Instagram, and LinkedIn, the Forbes 30 Under 30 Honoree takes 3 days out of her busy schedule to work in a focused environment with the most ambitious and upcoming digital marketers in Uganda.
Discover in only 3 days digital marketing strategies from a Google insider.
- create your first campaigns in Google
- get to know insider tips & tricks for setting up successful digital marketing campaigns
- discover how Google really works
- create your first campaign in Facebook
- learn the basics of YouTube (video) marketing, app, and shopping campaigns
- discover how to use remarketing to 10x your existing customer base
- how you can strategically apply email marketing
- create powerful funnels to acquire customers in a strategic and sustainable manner
"Thanks for the super valuable workshop yesterday - I already feel like a pro after the exclusive engagement :)"
- Julia Daschütz, FCB
"It was clear that Google Ads marketing is Pamela's passion. As someone who has attempted to benefit from Adwords without success, Pamela demonstrated some powerful techniques in a knowledgeable but easy-to-understand manner. She has renewed my enthusiasm for this form of marketing and I look forward to putting the techniques into practice."
- Brendon Ferriss
"I pitched the new things I learned about remarketing to my select current clients and picked up some more work as a result so thank you."
- Cory Schop, Internet Marketer
Day 1 - 31st October | 9am-4pm:
SEM/PPC: what it actually encompasses and how to get started with it
SEO: basics and key differences to SEM
Search campaigns: keywords, pro-settings and options, bidding strategies, high-converting ads
Set up your first search campaign!
Ad extensions and how to use them to boost your CTR by 25%+
Display campaigns: targeting options, image ads best practices, settings
Set up your first display campaign!
Day 2 - 2nd November | 9am-4pm:
YouTube Ads + video marketing
Intro to app and shopping campaigns
Facebook ads: set up your first campaign and immediately implement the tricks from the pros!
Set up your first Facebook campaign!
The difference between simple post boosts and campaigns - how to utilize them for success
Facebook pixel, custom audiences, similar audiences, and remarketing
Day 3 - 5th November | 9am-4pm:
Intro to Google Analytics and Google Tag Manager
Tracking your success: what's needed to know the exact ROI of your digital advertising measures
Events, goals, and e-commerce tracking setup, cross-domain tracking
Email Marketing: know what platform to use for which purpose and how to set up a strategy that makes sense for your customers
Platform integrations - connecting it all so it flows well together and you got all your data in one place for easy management!
Funnels: create efficient customer journey and catch them at the right moment
Your Digital Marketing Master Certificate!